As the first step in the communications planning process, research can help you identify or clarify your problem, or gain a better understanding of the situation at hand. While important, research is an often-overlooked part of the process.
I can suggest a range of research-related tasks to help you better understand and focus your communications activities. I can also assist with:
- preparation of market research briefs, supplier assessment and selection
- secondary or ‘desk’ research and its presentation
- qualitative research design
- communications research involving:
- content analysis
- focus groups