Research

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As the first step in the communications planning process, research can help you identify or clarify your problem, or gain a better understanding of the situation at hand. While important, research is an often-overlooked part of the process.

I can suggest a range of research-related tasks to help you better understand and focus your communications activities. I can also assist with:

  • preparation of market research briefs, supplier assessment and selection
  • secondary or ‘desk’ research and its presentation
  • qualitative research design
  • communications research involving:
    • content analysis
    • focus groups
    • interviews.
Michaela saved our business time and money by helping us to prepare a market research brief and explaining the research process. She offered valuable tips and insights that ultimately helped us get a better quality outcome.
— Managing Director, Brisbane