Do you use single or double quotation marks? English or American spelling? How about abbreviations in tweets?
Consistency is key for developing and maintaining a professional image. Style guides are a simple and effective tool that can also save you and your staff time in the long run.
Where your graphic designer may have provided you with a style guide that focuses on the visual elements of your brand (e.g., your logo and colours), written style guides focus on language, punctuation, word choice, and basic document formatting. Written style guides are often ‘living’ documents that continue to evolve with your business.
In addition to helping you develop a written style guide, I can develop standard document templates, and checklists to ensure your communications stay ‘on brand’.